Hi, I'm Hailey. A visual designer and illustrator helping brands build a better world.
Trusted by
Selected Work
Crafting compelling brands that tell a meaningful story
Link Light Rail Openings
Sound Transit
From 2024-2026, Sound Transit opened ten new stations in four major Link light rail region expansions (Lynnwood, Redmond, Federal Way, and the Crosslake 1 & 2 Line connection). To celebrate these events, I designed and illustrated campaign materials spanning window installations, illustrated maps, stage backdrops, temporary signage, shop merchandise, and even two train wraps!
Use Food Well
WA State Department of Ecology
Lead designer and art director for the Use Food Well campaign to cut Washington's food waste in half by 2030. I created the entirety of the campaign brand (logo, colors, illustrations, etc.), designed digital ads and resource guides, and the biggest haul of it all: the UX/UI design for UseFoodWell.org.
Driving Gender Equity
Pivotal Ventures
In this hero illustration for an article titled "5 Ideas, Opportunities, and Mind Shifts Driving Gender Equity in 2023," I worked with the Creative Director of Pivotal Ventures to develop an artwork to communicate the impact of this article. I created an illustration style to work within the Pivotal Ventures brand. Below you will find the final piece, accompanying my previous iterations and sketches and promotional social posts.
Broken Care System
Pivotal Ventures
Editorial illustration for Pivotal Ventures and Evoke.org, titled 'This Pandemic Has Exposed Our Nation's Broken Caregiving System' by Melinda Gates.
What I Do
Bringing brands to life through design & illustration
Brand Design
Whether it be from the ground up or expanding on what already exists, I build visual identities that translate ideas and vision into comprehensive, joyful brand experiences.
Illustration
Custom illustrations for digital and print, from spot icons to full scenes. I love taking complex ideas and turning them into visuals that connect people to a story.
Art Direction
I shape the visual language behind campaigns, shoots, and creative projects, bringing cohesion from concept to final execution alongside other creatives and clients.
Client testimonials
“Working with Hailey on the 'Women Are Magic' creative series was an inspiring and truly collaborative experience. She brought her unique artistic vision to each portrait, infusing every illustration with personality and an authentic flair.”
Allison Mayer
West Coast Aesthetic
Jade Monroe
WA State Department of Ecology
Jimmy Smalley
The Yoga Shala Everett
MacKenzie Knapp
MacKenzie Knapp Therapy
Band Members of Sweet Marilyn
Sweet Marilyn
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Making an Impact
Good design, real results
A peek at the brands, projects, and moments where design comes to life.
Use Food Well Campaign Execution
WA State Department of Ecology
Sound Transit Train Wrap Reveal
Sound Transit
Yoga Shala Brand Reveal
The Yoga Shala Everett
Sounder 25 Years
Sound TransitDesign for good
Let's create something meaningful together
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