Bill & Melinda Gates’ 2019 Annual Letter

Creative for Digital Annual Letter - At Gates Ventures, I had the privilege of creating the digital version of Bill and Melinda Gates’ 2019 Annual Letter. Throughout the course of this project we approached several different concepts, but this mini-objects-on color was the winning creative we used to visualize Bill and Melinda’s nine ‘surprises’ of 2019. For this project, I ideated concepts for the nine surprises, styled and photographed the objects, and edited the photos with illustrations I created for the final designs.

Gates Notes

Social Media Holiday Books IG Story: For the social media story content for Bill Gates’ favorite books of 2018, I created mini versions of the featured books and made them into tree ornaments. Along with other representative objects from the featured video, this display shared with social media users each book and how to read more about them on the blog.

Digital-Admin

Various CTA Promotional Designs: UX and user flows, UI design, and featured art designs/illustrations.

Digital-Admin